Manager Liao

Quanzhou HUMTTOr Outdoor Products Co., Ltd. is located in Jinjiang, Quanzhou—the renowned “Shoe Capital of China” and a famous hometown of overseas Chinese. The brand’s product portfolio encompasses outdoor sports and fashionable lifestyle lines, including athletic footwear and apparel, backpacks, tents, and other gear, making it a comprehensive footwear and apparel company that integrates design, development, manufacturing, and sales. The company boasts a headquarters operations and R&D team of more than 300 employees, a production team of over 800, and its own manufacturing facilities. Adhering to a strategy of “single brand, full-category offerings, and multi-channel distribution,” HUMTTOr implements a business model characterized by the “three-pillar” approach of online e-commerce, offline brick-and-mortar stores, and international trade.

To date, HUMTTO’s online platform has on-boarded major e-commerce giants such as Tmall, Taobao, JD.com, Vipshop, and Suning. On the domestic offline front, the brand has established a presence in numerous prominent retail complexes, including MixC, Wanda Plaza, Ginza, Outlet malls, Golden Eagle, Intime, Wuyue, and Tianjie. HUMTTO’s dealer network now spans the entire country, with over 600 franchised stores and more than 3,000 employees across its physical retail outlets nationwide. The brand has also expanded globally, operating in 55 countries and regions, including the United States, Germany, South Korea, Chile, Mongolia, Israel, Turkey, Iran, Nepal, and many others. HUMTTO is widely recognized as a world-class outdoor brand known for its extensive product portfolio, cutting-edge technology, and distinctive, fashion-forward design. Grounded in a global perspective, HUMTTO continues to pursue steady and sustainable growth in its international operations and brand influence.