HUMTTO, dedicated to outdoor gear. 

HUMTTO is an outdoor gear brand that originated in the development and production of collaborative outdoor footwear, backpacks, and other categories, integrating design and R&D under one umbrella.

Quanzhou HUMTTO Outdoor Products Co., Ltd.. is located in Jinjiang, Quanzhou—the renowned “Shoe Capital of China” and a famous hometown of overseas Chinese. The brand’s product portfolio encompasses outdoor sports and fashionable lifestyle lines, including athletic footwear and apparel, backpacks, tents, and other gear, making it a comprehensive footwear and apparel company that integrates design, development, manufacturing, and sales. The company boasts a headquarters operations and R&D team of more than 300 employees, a production team of over 800, and its own manufacturing facilities. Adhering to a strategy of “single brand, full-category offering, and multi-channel distribution,” HUMTTO implements a business approach characterized by the “three-pillar” model of online e-commerce, offline brick-and-mortar stores, and international trade.

To date, HUMTTO’s online platform has on-boarded major e-commerce giants such as Tmall, Taobao, JD.com, Vipshop, and Suning. On the domestic offline front, the brand has established a presence in numerous prominent shopping mall chains, including MixC, Wanda, Ginza, Outlet malls, Jin Ying, Intime, Wuyue, and Tianjie. HUMTTO’s dealer network now spans the entire country, with over 600 franchised stores and more than 3,000 employees across its physical retail outlets nationwide. The brand has also expanded globally, operating in 55 countries and regions, including the United States, Germany, South Korea, Chile, Mongolia, Israel, Turkey, Iran, and Nepal. HUMTTO is widely recognized as a world-class outdoor brand known for its extensive product portfolio, cutting-edge technology, and distinctive, fashion-forward design. Grounded in a global perspective, HUMTTO continues to steadily expand its international footprint and strengthen its brand influence.